The Conversation
A kitchen table discussion about why friends avoided investing. The answer? They felt lost in the terminology before they even started. That conversation planted a seed.
We Help People Understand Investment Language
Financial terminology shouldn't feel like a foreign language. We started Flunkm Xurmr because too many people avoid investing simply because the words sound intimidating.
Our approach is different. We break down complex terms into everyday language, use real-world examples, and create learning paths that actually stick. No corporate jargon, no condescending explanations — just clear teaching from people who remember what it's like to be confused.
How We Got Here
Our journey started with a simple observation. Most investment education assumes you already know the basics. But what if you don't? That gap became our mission.
First Resources
We created our first glossary focused on Canadian investment terms. Simple definitions, practical examples. People actually used it. That told us something.
Building Structure
Expanded beyond definitions into learning paths. We mapped how concepts connect, which terms build on others. Education needs a sequence that makes sense.
Real Feedback
Started working with actual learners. Their questions shaped our content. Their confusion showed us where we needed clearer explanations. Listening matters.
Where We Are
Today we focus exclusively on investment terminology education. It's specific enough to do well, broad enough to help many people bridge that knowledge gap.
Learning Happens in Context
We believe understanding comes from seeing concepts in different settings. These moments represent how we approach education — through varied perspectives and practical application.
Brynn Ardelean
Education DirectorBrynn came to financial education from teaching adult literacy. She noticed her students often avoided forms and documents with financial terms they didn't understand. That avoidance had real consequences.
She spent five years developing plain-language financial resources before joining us. Her teaching background shows up in how we structure learning paths — each concept builds logically from the previous one.
Outside work, she volunteers with newcomer settlement programs in Ontario, helping people understand Canadian financial systems. That experience constantly informs what we create here.
Questions About Investment Terms?
We're here to help demystify financial language. Whether you're considering our learning programs or just have terminology questions, reach out. Real people respond, usually within a day.
Get in Touch